Current prices at a glance
Elegant Themes currently lists Divi at $89 per year, Divi Lifetime at $249 one time, Divi Pro at $277 billed yearly, and a Divi Lifetime + Pro option at $297 today with recurring Pro services billed separately after the initial purchase. These are merchant-listed prices observed in August 2026 and can change.
Divi Yearly
The yearly plan is the lower-upfront-cost route to the core Divi theme and builder. Elegant Themes says it includes unlimited website usage, Divi Dash, support and its refund window.
Divi Lifetime
The lifetime plan is a one-time payment for ongoing access to Divi on unlimited websites. This is the plan to examine if you expect to keep using Divi for several years and do not need every recurring Pro service.
Divi Pro
Divi Pro combines Divi with recurring services including Divi AI, Divi Cloud, VIP support and collaboration tools. The economic question is not simply whether the bundle has more features; it is whether you will repeatedly use those services.
Yearly vs lifetime break-even thinking
Avoid treating the simple price ratio as the whole decision. Lifetime becomes more attractive the longer you remain in the ecosystem, but switching costs and future workflow preferences are uncertain. Choose based on expected usage, not only a spreadsheet break-even.
Before checkout
Confirm the live price, renewal terms, included services and refund terms on Elegant Themes. Promotions can make snapshots outdated quickly.
Frequently asked questions
How much is Divi per year?
Elegant Themes currently lists the core Divi plan at $89 billed yearly.
How much is Divi Lifetime?
Elegant Themes currently lists Divi Lifetime at $249 as a one-time payment.
Do Pro services stay lifetime too?
No. Elegant Themes describes the Pro services as recurring services even when Divi itself is purchased for life.